Overview

Based in Colorado and operating in the local community as well as in the online sphere, Sage Hobbs Coaching focuses on the brand “Badass & Brilliant Living”. Hosting online courses, online coaching sessions and programs for women juggling professional and personal lives, Sage Hobbs brings years of professional counseling services and higher education to her creative small business. When I began to work with Sage, it was not her first foray in to the online sphere: she had a robust group, a great social presence and had even launched a course. Now, she was looking to grow even bigger and get more focused. I thought that the first thing we needed was consistent graphics across platforms and we zeroed in on a design that would translate well as well as handwritten & sans serif fonts she would use within her future branding. We worked together on a few key initiatives to drive the goal of growth through social content such as Instagram and Facebook graphics that brought together her brand colours (blue and orange) with her own written copy that was already compelling. We also worked on scheduling content, revamping her sign-up/welcome opt-in, email sequencing/autoresponders and getting consistent with her blog graphics.