The Story

When I first met Tiffany and Nikki Patterson, the brains (and brawn) behind the two-woman fitness firm, Six Pack Sisters, there was an instant connection. We were on a similar path: all three of us working hard to gain a foothold in the online world. Confession time: my inner fitness junkie was in serious alignment with Tiffany and Nikki’s work out styles and the authentic way they reached their audience. It was my privilege to be able to create this Media Kit for their burgeoning business. Six Pack Sisters is all about bringing a West Coast ethos that blends beach living with Canadiana in to the lifestyle and fitness brand.

Nikki and Tiffany wanted to spearhead their local efforts with a media kit to be showcased at several networking events. They wanted to create a package that would underscore the brand itself, feature the most important elements of hiring them and working together, contact information as well as testimonials, along with imagery. I put together a template whose identity would remain fresh and relevant, as Six Pack Sisters evolves, while still maintaining their core requirements.