Overview

Under ThinQsouk, my work with Staceygreenliving is an ongoing commitment circa October 2015. In this short period of time, Stacey and I have worked together and learned together, building a brand through storytelling, regardless of the medium it’s framed in.

Staceygreenliving is a thriving Toronto-based business founded by Stacey Green-Pariselli, a nutritionist-turned-entrepreneur. The Staceygreenliving brand is all incorporating real food, healthy alternatives and local produce with innovative ways to re-work meals, workouts and eating habits. As such, we chose bright, clean interfaces so images of food and process shots could really shine through.

Stacey is a straight shooter, no-bullshit, all-personality (think Amy Schumer meets Amy Pohler). Totally unique, totally irrepressible, right? It was important to me to try and negotiate the perfect balance between professionalism/knowledge and comedic “realtalk” for Stacey’s sales pages, promo materials, social media content and course packages. Working together, we found her voice, defined an overall brand message and goal and ensured that any content created linked back to the brand’s own values.

Along with re-designing the website, creating and connecting a course membership page and creating all course materials, ThinQsouK is also involved in ongoing social media strategy as well as video content creation. For our purposes, we focused on Facebook as an apt platform to build a following, reach out to audience members and build expertise and visibility. The website is adorned with Staceygreenliving’s own photography and Pinterest is the platform of focus. Because Stacey really shines through in her video content, we decided to continue storytelling her brand on Youtube. This ongoing project includes all of the services listed below.

Overview

Event Plan-it is a witty, quirky small business located in Ohio, specializing in wedding planning services. Headed by local entrepreneur, Lisa Paladin, Event Plan-it caters to smaller events as well. Lisa focuses on building the brand through her efforts at blogging, running local events and taking part in a robust online community of similar service providers as well as reaching out to potential clients. ThinQsouK’s engagement with Event Plan-It began with blog copywriting and researching and social media and moved to editorial design and sales pages for Event Plan-It’s signature course, “The DIY Wedding Planning Formula”. Through her work with clients, Lisa noticed a large number of her prospective customers wishing to plan a wedding on a budget without having the appropriate tools or knowledge to be able to do so. Lisa wanted to create a “method” that would be time-tested and consistent, a matter of plugging and playing. She wanted to allow her users to take their own unique details, fill them into planning sheets and to give them wise counsel and guidance along the way. Under the branded theme of “the scientific formula”, I helped Lisa create all course materials, creating and editing content as well as building out her sales page, that continued on the theme of a science-based “forumlaic” approach.

Overview

Based in Colorado and operating in the local community as well as in the online sphere, Sage Hobbs Coaching focuses on the brand “Badass & Brilliant Living”. Hosting online courses, online coaching sessions and programs for women juggling professional and personal lives, Sage Hobbs brings years of professional counseling services and higher education to her creative small business. When I began to work with Sage, it was not her first foray in to the online sphere: she had a robust group, a great social presence and had even launched a course. Now, she was looking to grow even bigger and get more focused. I thought that the first thing we needed was consistent graphics across platforms and we zeroed in on a design that would translate well as well as handwritten & sans serif fonts she would use within her future branding. We worked together on a few key initiatives to drive the goal of growth through social content such as Instagram and Facebook graphics that brought together her brand colours (blue and orange) with her own written copy that was already compelling. We also worked on scheduling content, revamping her sign-up/welcome opt-in, email sequencing/autoresponders and getting consistent with her blog graphics.

Overview

Republic of Freedom, headed by serial entrepreneur, Heather Thorkelson is more than simply a collection of the trailblazer’s writing or a sampling of her services. The Republic of Freedom is Heather’s home online, her brand out in the world and a hub for all those wishing to quit their full-time jobs in exchange for an office view that spans the globe and a free-spirited, located independent definition of “work”. As she puts it, her “office” is also always her “playground”. Heather is an earthy, no-bullshit, real-talk woman and this identity translates into Republic of Freedom. Working with her done-for-you brand elements and pre-established colours and fonts, I came up with cohesive imaging for her blog content as well as her social media. Together, we also brought to life PDF resources for her audience that would serve as more than the simple opt-in. The idea behind these resources was to give back multiple moments of value to her audience as well as to underscore her expertise in online business building. Besides her own coaching work with clients, Heather is working to build content and establish her identity as a female thought leader, making Republic of Freedom and her online presence on social the basis of that. Our engagement is ongoing and I’m looking forward to helping Heather to story-tell via video and to work with her to gear up a new program launch in September of 2016.

Overview

Nestled in the northern heart of Ontario, Marmora Inn is a charming B&B owned by couple Rui & Kathy Pereira. ThinQsouK was approached by their daughter, Laura Pereira, who wanted not simply to spruce up the website but give Mamora Inn a home online. Besides wanting to design and develop a website that would be content rich and allow users to gain a sense of the community of Marmora as well as the aesthetic of the Inn itself, Laura also needed the website to be functional, insofar as featuring a booking management system on the backend.

Marmora Inn’s story begins and continues with its two owners who are the heart and soul of the property. For the project, visiting the premises was a must, in order to understand the aesthetic of the Inn and bring it to life within the website’s design elements as well as for writing copy that truly conveyed a sense of Rui and Kathy’s style. The couple’s world travels, mutual love for progressive art and artistic movements as well as their keen eye for interior design and Rui’s own mastery and legacy of gourmet cooking all comes together in this splendid and characteristic inn. Capturing the heart of these elements is what made the Marmora Inn redesign an eternally memorable project

For this project, we agreed that working on WordPress would not only give us a plethora of options for present and future customizations but would also be a simple platform for her parents to navigate, I began to craft a logo, zero in on brand colours and pin down fonts that would work with the Inn’s already-established imagery. I incorporated a simple calendar-based booking system that is accessible throughout the site, sort functions for the rooms, a master slider that would do justice to the Inn’s beautiful interiors, galleries across the rooms and parallax scrolling. Laura also wanted to refresh the simple menu the Inn had with an updated version that matched the site and that could be viewable on the site itself.

The Story

When I first met Tiffany and Nikki Patterson, the brains (and brawn) behind the two-woman fitness firm, Six Pack Sisters, there was an instant connection. We were on a similar path: all three of us working hard to gain a foothold in the online world. Confession time: my inner fitness junkie was in serious alignment with Tiffany and Nikki’s work out styles and the authentic way they reached their audience. It was my privilege to be able to create this Media Kit for their burgeoning business. Six Pack Sisters is all about bringing a West Coast ethos that blends beach living with Canadiana in to the lifestyle and fitness brand.

Nikki and Tiffany wanted to spearhead their local efforts with a media kit to be showcased at several networking events. They wanted to create a package that would underscore the brand itself, feature the most important elements of hiring them and working together, contact information as well as testimonials, along with imagery. I put together a template whose identity would remain fresh and relevant, as Six Pack Sisters evolves, while still maintaining their core requirements.